Aiwa shortlist
Marketing WeekAiwa, the Sony-owned consumer electronics brand, has shortlisted TBWA, Wieden & Kennedy, Strawberry Frog and Fallon for its global creative pitch.
Aiwa, the Sony-owned consumer electronics brand, has shortlisted TBWA, Wieden & Kennedy, Strawberry Frog and Fallon for its global creative pitch.
EasyJet has promoted sales and marketing chief David Magliano to the new role of director of strategic marketing, with a brief to build the brand in new overseas markets. His current role will be axed, and day-to-day sales and marketing responsibilities will be handled in the short term by former commercial director Mike Cooper. Cooper […]
Fusion Radio Sales will transfer all of its operations to First Radio Sales, formerly Clear Channel Radio Sales, from March 31. The move is likely to be seen as a precursor to the consolidation expected across the industry later this year, when the Communications Act becomes law. Fusion is the sales arm for the six-strong […]
EMAP is expecting a two per cent increase in revenue for the group in its full-year results ending March 31. Radio revenues are down by two per cent but consumer magazine advertising is up by six per cent.
Mortimer Whittaker O’Sullivan has created London bus-side advertising to promote AOL’s broadband services in a two-week campaign beginning on March 31.
The Financial Times is axing its global advertising director title, held by David Walsh. The newspaper will redistribute responsibilities among the ad team.
Poundstretcher is looking for an agency to handle its £2m TV advertising account. The agency will be responsible for creating a Christmas TV campaign as well as a rebranding campaign to start in the North-east.
The Welsh Rugby Union (WRU) has appointed its first marketing chief in one of a number of appointments aimed at modernising the governing body and creating new revenue streams. Gwyn Thomas takes up his post of general manager of commercial and marketing this week, reporting to group chief executive David Moffett. Thomas joins from Tesco […]
Ladbrokes is to relaunch its chain of 1,800 retail shops. Geoff Howe Marketing Communications has been hired as a consultant.
HJ Heinz is reviewing about ten marketing positions following its axing of the Pizza Pleasure and Main Street Bistro brands. Last week the company announced plans to pull out of the frozen pizza business and close its Grimsby pizza factory. Heinz says that both Pizza Pleasure and Main Street Bistro had “failed to meet expectations”. […]
Jessops has appointed Symon Powell as brand development director. Powell joins from Waitrose’s online grocery retailer Ocado, where he was head of customer relationship marketing.
Sainsbury’s and Tesco have failed to sign up to the Department of Health’s five-a-day logo, designed to boost consumption of fruit and vegetables. Instead Sainsbury’s is introducing its own five-a-day logo on own-brand lines…
The rules for supermarket takeovers appeared to be relatively clear, if somewhat ill thought-out. Until the chains tried to abide by them, that is. By George Pitcher It has always been a popular manoeuvre for politicians: if the rules and regulations to which you are subject don’t allow you to do something, you reinterpret them. […]
OMD UK has been appointed to handle the £1m media planning and buying business for Innocent Drinks.
Quiet Storm has created a £5m brand campaign for Kerry Foods Cheestrings. TV ads break on April 1 and will stress that Cheestrings are high in calcium.