Month: April 2003

BMW chief slams quality of TV schedules

Marketing Week

BMW marketing director Phil Horton is to attack broadcasters for delivering “average, inferior or downright inane programmes” as well as advertisers and their creative agencies for a decline in the quality of advertising in a speech at the TV United 2003 conference in Bath today (Wednesday). He questions whether the decline in the quality of […]

Halfords loses top marketer and chief executive following job cull

Marketing Week

Halfords marketing and merchandising director David Clayton-Smith and chief executive Rod Scribbins are leaving the company, which is in the throes of a jobs cull. At the beginning of April, Marketing Week revealed that bicycle and car-accessory retailer Halfords was to cut up to 40 marketing jobs, as well as a further 50 job losses […]

Rothmans takes axe to marketers

Marketing Week

Rothmans UK is to cull up to a third of its marketing and sales team as part of a wider operational restructure at the company. Parent company British American Tobacco (BAT) has said that about 90 jobs will go at Rothmans’ 270-strong Aylesbury office, which houses the marketing, sales and distribution staff for its Dunhill, […]

Homebase top marketer steps down

Marketing Week

Homebase chief marketer Andrea Preducov is stepping down from her role as head of brand marketing. The move follows the acquisition of the DIY retailer by GUS, owner of the Argos Retail Group, in November last year for &£900m. An ARG spokeswoman says: “Andrea Preducov has chosen to leave Homebase at the end of the […]

Grant to head Capital sales

Marketing Week

Capital Radio Group commercial marketing director Linda Grant has been promoted to commercial managing director of its London stations. The new role will absorb her marketing responsibilities. Grant, who joined Capital Radio from newspaper Metro in January 2002, will oversee the national sales business across the Capital FM Network, Capital Gold Network, Xfm and Century […]

Energywatch to harden stance on utility billing

Marketing Week

Energywatch, the utilities industry watchdog, is planning to name and shame gas and electricity companies for sending “inaccurate, unclear and late” bills to consumers. The move comes after the industry watchdog criticised British Gas over billing difficulties affecting thousands of its electricity customers (MW February 27). The naming and shaming of companies will form part […]

NatMags plans another teen title

Marketing Week

The National Magazine Company (NatMags) is planning to launch another teenage title in the UK – a British version of US magazine Seventeen – alongside its existing title CosmoGirl!. Last week, Hearst Magazines, of which NatMags is a subsidiary, bought the US title from Primedia, in a cash deal worth $182m (£114m). Terry Mansfield, director […]

NatMags plans another teen title

Marketing Week

The National Magazine Company (NatMags) is planning to launch another teenage title in the UK – a British version of US magazine Seventeen – alongside its existing title CosmoGirl!. Last week, Hearst Magazines, of which NatMags is a subsidiary, bought the US title from Primedia, in a cash deal worth $182m (£114m). Terry Mansfield, director […]

Grant to head Capital sales

Marketing Week

Capital Radio Group commercial marketing director Linda Grant has been promoted to commercial managing director of its London stations. The new role will absorb her marketing responsibilities. Grant, who joined Capital Radio from newspaper Metro in January 2002, will oversee the national sales business across the Capital FM Network, Capital Gold Network, Xfm and Century […]

Metro International

Marketing Week

Metro International, the Swedish free newspaper company, is creating a Metro Solutions advertising division to be based in London, offering integrated campaign ideas to clients.

Britvic hands Hicklin Slade £4m Red Devil

Marketing Week

Britvic Soft Drinks has appointed Hicklin Slade to work on a £4m marketing campaign for its recently acquired energy drink Red Devil. Britvic bought the cherry-flavoured energy drink in August last year (MW August 29, 2002) to widen its portfolio and grab some of the £250m spent on energy drinks in the take-home market. The […]

Brief encounter with BBC Mags

Marketing Week

The Diary and Tom Jones don’t have a great deal in common. However, this week it had a brief taste of what life must be like for the singing legend when it received underwear through the post. Unfortunately for The Diary, the underwear was a somewhat unusual promotion from BBC Magazines. The item in question […]