AMP chief lands AA finance post

The AA has appointed former AMP Banking marketing director Stephen Lowe as head of AA financial services marketing, in an attempt to develop this area of its business.

Lowe takes up his post on April 21 and will report directly to AA sales and marketing director Clare Salmon. He will be in charge of the marketing activity behind the AA’s financial services portfolio, offered in partnership with HBOS and other third-party providers. The portfolio includes products such as car loans, personal loans, MortgageCare, the AA account, and the AA Visa card.

Marketing for the AA’s insurance products will remain under the remit of Lloyd East, head of marketing for buying vehicles. He will work closely with Lowe where there are overlaps on product areas, for instance when offering consumers a bundled package of a car loan with a vehicle inspection service.

Lowe replaces Peter Hawtin, a freelance consultant who has covered the role since last October.

Prior to joining the AA, Lowe spent three-and-a-half years working at AMP Banking, a division of Australian financial services group AMP, which he helped to launch in the UK. Before this, he was marketing director for NatWest’s mortgage business.

Last May, the AA announced it would be spending &£22m on repositioning itself as a multi-product company through its “Just ask” advertising campaign. It also announced new call-centre technology to make it easier for staff to cross-sell its products (MW May 16, 2002).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here