Barclays launches the second phase of its ‘Fluent in Finance’ campaign next week. The TV ads continue the theme developed last year, of how Barclays is expert at managing money. There are three 40-second executions, called Pen, Flow and Glove, each featuring Samuel L Jackson talking to camera. The ads promote different aspects of Barclays’ financial services, such as offset mortgage account Openplan, business banking and investment products. Each ad finishes with a new design featuring the Barclays’ logo and the ‘Fluent in Finance’ strapline. The ads were created by Bartle Bogle Hegarty and directed by Hollywood director Ridley Scott. Media buying and planning is handled by Starcom Motive. The TV ads will be accompanied by a press campaign featuring the new design.