Linda Genower, managing director of IPC Media’s women’s weeklies division, is leaving the company. Her departure follows the appointment of Sylvia Auton as chief executive last week.
Marks & Spencer’s new food campaign shines a spotlight on food standards as new food marketing boss Sharry Crammond looks to “shout louder” about the “issues customers care about”.
Pret A Manger has built a brand positioning based on serving natural food, yet the E numbers in its bread clearly undermine that, so it has to decide whether to change its processes or its advertising.
The mobile giant has streamlined the sales process and made the customer experience “more engaging” by extending the remit of its chatbot TOBi.
Having a brand purpose is all very well, but if consumers are going to be believe it is genuine brands must communicate the values internally first.
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