Mark Sharman made Deputy managing director at Sky networks
BSkyB director of broadcasting and production Mark Sharman has been made deputy managing director at Sky networks. He will report to Dawn Airey.
BSkyB director of broadcasting and production Mark Sharman has been made deputy managing director at Sky networks. He will report to Dawn Airey.
White goods brand Hotpoint has moved its £2m media buying account to Carat from Mediaedge:CIA. Last week, Italian owner Merloni Elettrodomestici announced it is to invest £9m in the brand after dropping Ariston from the UK (MW last week). Ariston’s range of built-in appliances, including hobs and dishwashers, will be rebranded as Hotpoint, which is […]
Bush and Blair talk of Iraq’s liberation, but they and their Western partners are keen to hobble the developing world with repressive trade agreements. By George Pitcher As US marines became bogged down on the road to Baghdad earlier this week, a far less dramatic but no less important engagement by an international coalition was […]
…McCann-Erickson’s grip on the creative brief for SSL International’s medical division is in doubt after the unit was sold to an unnamed buyer last week.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.