Scope creates disability campaign
Scope has created a poster and print campaign to highlight the problems facing disabled people in finding work. The campaign breaks on Monday (April 7).
Scope has created a poster and print campaign to highlight the problems facing disabled people in finding work. The campaign breaks on Monday (April 7).
Vivid Imaginations is looking for a marketing director to build on its position as the UK’s third-largest toy company. Vivid Imaginations has been without a marketing director since Andy Cooper left in August last year (MW August 15, 2002). His job was split between Chris Jones and Barlie Kidwell. Vivid Imaginations has doubled its UK […]
Sony-owned electronics brand Aiwa is in final discussions with Wieden & Kennedy over its multi-million pound global creative business after a four-way pitch against Fallon, Strawberry Frog and TBWA Worldwide.
CBI figures show that UK retail sales plummeted for March, making it one of the poorest-performing months for more than a decade.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.