Allders is to launch at least five own-label brands – including leisurewear brand Ocean Bay, fashion brand Frooty Beauty, a lingerie range under the Honey Trap name, Scarlett London formalwear and a teenage fashion brand called C%L CHX.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.