Coca0Cola buys stake in College Sports Television
Coca-Cola has bought a stake in new US cable TV channel College Sports Television for $10m (£6.4m) and has committed $5m (£3.2m) in advertising and sponsorship to the channel.
Coca-Cola has bought a stake in new US cable TV channel College Sports Television for $10m (£6.4m) and has committed $5m (£3.2m) in advertising and sponsorship to the channel.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.