Coca0Cola buys stake in College Sports Television
Coca-Cola has bought a stake in new US cable TV channel College Sports Television for $10m (£6.4m) and has committed $5m (£3.2m) in advertising and sponsorship to the channel.
Coca-Cola has bought a stake in new US cable TV channel College Sports Television for $10m (£6.4m) and has committed $5m (£3.2m) in advertising and sponsorship to the channel.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.