HHCL/Red Cell creates Unilever campaign

HHCL/Red Cell has created a £3m campaign for Unilever Bestfoods’ new Pot Noodle sub-brand, Posh Noodle. The campaign uses the strapline ‘Not for the likes of you’, reflecting the fact that the product comes in ‘posher’ flavours – such as Spicy

HHCL/Red Cell has created a &£3m campaign for Unilever Bestfoods’ new Pot Noodle sub-brand, Posh Noodle. The campaign uses the strapline ‘Not for the likes of you’, reflecting the fact that the product comes in ‘posher’ flavours – such as Spicy Chinese Chicken and Oriental Sweet & Sour – than the main brand. The ad features a poverty-stricken family in their down-at-heel home. Urchin son Joey is given a Posh Noodle for his 21st birthday. He urges the family to take it back as they can’t afford it, but in the end he gobbles it down while the family look on hungrily. The television campaign is Pot Noodle’s first since last year’s infamous ‘Slag of all snacks’ ad, which attracted 310 complaints to the ITC, making it the most complained about ad of 2002 (MW August 22, 2002). Media buying is through Initiative Media.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here