Littlewoods Gaming appoints head on interactive marketing
Littlewoods Gaming has appointed Marie-France van Heel as its first head of interactive marketing. Van Heel was previously marketing controller for BSkyB.
Littlewoods Gaming has appointed Marie-France van Heel as its first head of interactive marketing. Van Heel was previously marketing controller for BSkyB.
HHCL/Red Cell has created a £3m campaign for Unilever Bestfoods’ new Pot Noodle sub-brand, Posh Noodle. The campaign uses the strapline ‘Not for the likes of you’, reflecting the fact that the product comes in ‘posher’ flavours – such as Spicy
Procter & Gamble has stripped Mediacom of its media planning business, consolidating the lion’s share of its £162m account into Zenith Optimedia following a review.
Gillette’s top marketer in the UK Jackie Jordan is to leave the company at the end of this month, following a restructure of the company’s marketing team in February. Jordan, who was business unit director for grooming and personal care at Gillette, says she has another marketing director job to go to, but is refusing […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?