Maiden Outdoor wins contract with First Group
Maiden Outdoor has won the contract to sell the advertising at all First Group railway stations. The contract is the first rail contract to be renewed since privatisation in 1998.
Maiden Outdoor has won the contract to sell the advertising at all First Group railway stations. The contract is the first rail contract to be renewed since privatisation in 1998.
IPC Media has promoted group marketing director Philippa Brown to managing director of IPC tx, the TV magazines division. She replaces Caroline Ward, who has been made managing director of IPC Connect, the women’s weeklies group.
Classic FM TV is to begin carrying advertising from today (Wednesday). BMW, Sony and British Airways are among the first brands to book airtime through sales house Interactive Digital Sales.
Kwik-Fit has appointed BMP DDB to handle its £4m ad business. The account moves from Faulds Advertising.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.