S2 Creative Solutions developed Fuji campaign
S2 Creative Solutions has developed the new Fuji digital products press campaign which carries the strapline ‘Loaded with Imagination’.
S2 Creative Solutions has developed the new Fuji digital products press campaign which carries the strapline ‘Loaded with Imagination’.
BBC Magazines has acquired independently published title Parentwise, signalling the launch of an “aggressive” acquisition strategy. The title will continue to be produced from its offices in Brixton, south London, and will be run by Parentwise managing director Pamela Janson-Smith. BBC Magazines deputy managing director Nicholas Brett says: “Parentwise is a strategic acquisition. It proclaims […]
Procter & Gamble has stripped Mediacom of its media planning business, consolidating the lion’s share of its £162m account into Zenith Optimedia following a review.
Attheraces, the horseracing media rights company which operates a digital TV channel and online, TV and telephone betting operations, has appointed Derek Wood as marketing director. Wood replaces Gavin Bisdee, who left the company in November (MW December 3, 2002) after launching the Attheraces brand in December 2001. Wood, who previously worked as a consultant […]
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.