Soul creates Coca-Cola campaign
Soul has created a TV campaign for Coca-Cola Great Britain’s Fanta brand, featuring the animated Fanta characters and focusing on the lead orange variant.
Soul has created a TV campaign for Coca-Cola Great Britain’s Fanta brand, featuring the animated Fanta characters and focusing on the lead orange variant.
Marks & Spencer has revealed that actual sales of clothing, footwear and gifts have fallen by 0.3 per cent for the 11 weeks to March 29 compared to the same period last year.
Partners BBDH has created its penultimate TV ad for Procter & Gamble’s kitchen tissue Bounty, which will break on April 12.
Littlewoods Gaming has appointed Marie-France van Heel as its first head of interactive marketing. Van Heel was previously marketing controller for BSkyB.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?