Soul creates Coca-Cola campaign
Soul has created a TV campaign for Coca-Cola Great Britain’s Fanta brand, featuring the animated Fanta characters and focusing on the lead orange variant.
Soul has created a TV campaign for Coca-Cola Great Britain’s Fanta brand, featuring the animated Fanta characters and focusing on the lead orange variant.
Marks & Spencer has revealed that actual sales of clothing, footwear and gifts have fallen by 0.3 per cent for the 11 weeks to March 29 compared to the same period last year.
Partners BBDH has created its penultimate TV ad for Procter & Gamble’s kitchen tissue Bounty, which will break on April 12.
Littlewoods Gaming has appointed Marie-France van Heel as its first head of interactive marketing. Van Heel was previously marketing controller for BSkyB.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.