Team Saatchi has created a press advertising campaign to promote Edward de Bono’s new book, Why so stupid?, which challenges US notions of invincibility.
British actor Dominic West will star in the campaign as Dolmio heads in a new creative direction with its advertising.
From the latest thinking in content marketing to setting up an effective decision-making structure, Marketing Week reviews the latest books for marketers.
A round-up of the week’s most important marketing news including new viewability standards, the National Lottery’s social media fail and brands taking back control of digital ad spend.
Story of my CV: Having worked at Apple, Expedia and Skype at pivotal times for each brand, John Veichmanis has been at the forefront of digital innovation throughout his career, something which he has taken to his current role as CMO of luxury marketplace Farfetch.
Register and receive the best content from the only title 100% dedicated to serving marketers' needs.
We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.
