Britvic Soft Drinks to introduce new Tango bottle
Britvic Soft Drinks will introduce new 500ml contoured bottles for its Tango brand next month, as tipped in Marketing Week (February 27).
Britvic Soft Drinks will introduce new 500ml contoured bottles for its Tango brand next month, as tipped in Marketing Week (February 27).
The Marketing Society has appointed former Burkitt DDB chairman Hugh Burkitt to the newly created role of chief executive. Burkitt’s position replaces the job shared by director-general Claire Watson and the interim chief executive David Campbell. As the society’s first full-time chief executive, Burkitt will report to the board, chaired by Chris Macleod. Macleod, a […]
White goods and home appliance company BSH Group has appointed Ekkehard Rabold to its top marketing position. Rabold was previously sales and marketing manager for BSH’s Neff brand and some of its specialist brands at the company’s Munich head office. He replaces Michael Marsolleck, who left BSH last year. Rabold, who has been with the […]
TalkSport’s punishment for the unauthorised use of a celebrity’s picture is a sign that the courts have woken up to the value of an image, says Paul Telford
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.