Clemmow Hornby Inge has created its fifth ad featuring Mowbli, the animated mobile phone, for Carphone Warehouse. The ad promotes the retailer’s ‘Demo Ready’ service, which enables customers to try out new mobile phones or find out what services are available on their existing phone. The ad shows Mowbli following his owner (the woman in the picture) as she leaves the house, because he suspects she is having an ‘affair’ with another mobile. He tracks her down to Carphone Warehouse, where he is distressed to discover her receiving a live demonstration of another phone. However, there is a happy ending, as Mowbli’s owner decides to stay with him because he offers better services. The ad launches on Friday. Media buying and planning is handled by Matters Media.