Euro wins £25m Cap Gemini brief

Cap Gemini Ernst & Young has appointed Euro RSCG Worldwide to handle its £25m global advertising account.

Cap Gemini Ernst & Young has appointed Euro RSCG Worldwide to handle its £25m global advertising account.

The IT services group called a review of its business last month (MW March 13) and shortlisted Euro RSCG to pitch against Grey Worldwide, McCann-Erickson and TBWA Worldwide. The final pitch was between Euro RSCG and McCann-Erickson.

The review was run out of Cap Gemini’s Paris headquarters and managed by French consultants Vidéothèque. The account will be overseen by Euro RSCG’s New York office, but the work will be distributed across its regional offices.

Cap Gemini’s advertising was previously handled by Strawberry Frog. The Amsterdam-based agency was appointed 12 months ago, after an 18 month-long review. Last summer, the agency created an advertising campaign called “Defy the economy”, which featured TV, press, poster and e-mail advertising. Before Strawberry Frog, D’Arcy Masius Benton Bowles held the global advertising business.

In February, Cap Gemini reported a loss of e514m (£352m) for 2002, compared to a profit of e152m (£104m) the previous year. Revenue was also down by 16 per cent to e7.05bn (£4.8bn). The company attributed its poor performance to a loss of focus after it acquired Ernst & Young Consulting in 2000.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here