First Choice picks Disney man to steer retail chains

First Choice Holidays has appointed former Disney marketer Ian Scott to the new position of head of marketing retail.

Scott joins the travel company from his position as travel industry marketing manager UK & Ireland at Walt Disney Company.

Scott will have responsibility for promoting First Choice’s retail chains: Bakers Dolphin, Travel Choice and Holiday Hypermarket. The company recently launched an outdoor campaign for Holiday Hypermarket, featuring the strapline: “Catch us with our prices down”.

The position has been created following First Choice’s decision to split the responsibilities held by Rachel Clayton, head of customer acquisition. Clayton now becomes head of marketing of tour operations and specialist businesses. Both positions report to marketing director Sam Turnbull.

First Choice is also to launch a high frequency, flexible charter service from Manchester in July, with daily flights to Malaga and Alicante. The flights will be under its Air 2000 banner, though the company insists it is not setting up a “no-frills” airline.

The company’s lead advertising agency is Walsh Trott Chick Smith, although it used regional agency Phoenix for the Holiday Hypermarket campaign.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here