Scottish Widows announces new marketing director
Scottish Widows has announced that Peter Jordan, former head of product marketing at Skandia, will be joining the company as marketing director.
Scottish Widows has announced that Peter Jordan, former head of product marketing at Skandia, will be joining the company as marketing director.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.