Stuck in the middle with glue

Some things are just wrong. Nonetheless, people still do them. Some people drink fizzy pop before lunchtime, for instance, or wear corduroy. Or take this man. He’s called Bill Weston, and in 1978 he volunteered (presumably in exchange for money) to be glued to a board and hoisted above the Miami skyline as an ad for Solvite.

Stupid enough, you may think, but glutton-for-punishment Weston obviously didn’t. Now, aged 63, he has recreated his stunt for a new advertising campaign. The Diary feels that it should be broadcast as a public information campaign, as it is obvious that getting high with glue is addictive.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here