Thorpe Park hunts headline sponsor for Nemesis Inferno

Thorpe Park, owned by the Tussauds Group, is looking for a headline sponsor for its new thrill ride, Nemesis Inferno.

Nemesis Inferno is a suspended roller-coaster ride in which passengers will travel with their legs dangling and feet free. It is themed as a ride through a volcano and reaches a top speed of 77km an hour

Thorpe Park opened for the season on April 5 and has yet to find a sponsor for the ride.

Group commercial sponsorship manager Adrian Jones is looking for a six-figure investment for a package, which could include title sponsorship, signage, incorporation into the ride and presence in the gift shops.

He says that the delay in finding a sponsor is due to the nature of thrill rides, as such attractions rely on the integrity of their name for success, and the wrong sponsor could send the wrong message.

The only sponsor-titled ride at Thorpe Park at present is the Ribena Rhumba Rapids.

Jones has brokered deals worth about £2m with new preferred partners for Tussauds’ attractions this season. These include Peugeot, United Biscuits’ McVities and KP brands and Birds Eye Wall’s. Peugeot will use the partnership to promote its 307 SW model in the summer.

Tussauds opens its new integrated water park and hotel, called Splash Landings, at Alton Towers in June.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here