Yahoo! appoints European chief

Yahoo! UK & Ireland marketing director Lindsay Biggart has been promoted to director of marketing for Yahoo! Europe.

Yahoo! UK & Ireland marketing director Lindsay Biggart has been promoted to director of marketing for Yahoo! Europe.

Martina King, managing director of country operations for Yahoo! Europe, had previously been responsible for advertising and marketing. She will now focus on streamlining the European business into strategic business units and increasing sales across the region. European marketing manager Yonca Dervisoglu will take over Biggart’s vacated position.

Biggart’s appointment is accompanied by an expansion of Yahoo! Europe’s marketing team to support the launch of new premium services and products, which customers pay for, this year.

The marketing service team, which looks after the online advertising business, has appointed Yahoo! Italy’s marketing director, Giulio Brunini, to the newly created position of head of marketing solutions. He will be responsible for promoting the use of online advertising to industry sectors.

Yahoo! Europe has also created a Centre of Excellence for online and direct marketing, which will be based in London. “We are trying to leverage learning from the US and each business unit better than we have done,” says Biggart. The company is recruiting a head of online and direct marketing to head the team.

Yahoo! has also recruited several senior marketers to head the marketing for each of its business units: consumer and network services, marketing, mobile phones and internet search engines. They will report to the head of each business unit.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here