Archant posts rise
Archant, the regional newspaper publisher, has posted a rise of almost six per cent in operating profits for 2002. It made 27.7m profit on turnover up 1.6 per cent to 146.2m.
Archant, the regional newspaper publisher, has posted a rise of almost six per cent in operating profits for 2002. It made 27.7m profit on turnover up 1.6 per cent to 146.2m.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
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