Don’t make those cow’s eyes at me…

People can be squeamish in the most unexpected ways. Take Al-Jazeera, for instance. Lauded for its coverage of the Middle East, and in receipt of an Index on Censorship Award for making the most of its freedom of speech, the channel has found itself under fire (literally, on occasion) for showing footage of dead Americans.

As the Diary has seen plenty of dead Iraqis on Western television, why this caused such a furore is a mystery.

One might expect a channel so committed to pushing the boundaries to take a few pictures of dead cows in its stride, then. Animal welfare group PETA discovered otherwise, however, when it tried to run an ad on the channel that included footage from US slaughterhouses. Al-Jazeera, it seemed, refused. The Diary knew they were softies really.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here