J2O to sponsor London Comedy Festival

Springer & Jacoby has created a new TV execution for DaimlerChrysler’s corporate campaign. The ad will focus on techNological innovations in the future and will have the strapline ‘Answers for the questions to come’.

Caroline Parry is right to highlight the poor brand-building performance of white goods manufacturers (MW April 3). However, in a category populated by 71 brands and marques, where a healthy sector share is often a single-digit percentage, I would argue that brand focus is a necessity. If it is not achieved, retailers will retain the […]