Jordans Cereals awarded Good Housekeeping Institute approval
Jordans Cereals has been awarded Good Housekeeping Institute approval. It will be allowed to use the GHI logo on its packaging for a year. It is the first cereal brand to be approved.
Jordans Cereals has been awarded Good Housekeeping Institute approval. It will be allowed to use the GHI logo on its packaging for a year. It is the first cereal brand to be approved.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.