Matsushita Electric
Matsushita Electric intends to make Panasonic its main global brand. It launches a brand campaign on May 1.
Matsushita Electric intends to make Panasonic its main global brand. It launches a brand campaign on May 1.
Britvic Soft Drinks has appointed Hicklin Slade to work on a £4m marketing campaign for its recently acquired energy drink Red Devil. Britvic bought the cherry-flavoured energy drink in August last year (MW August 29, 2002) to widen its portfolio and grab some of the £250m spent on energy drinks in the take-home market. The […]
Caroline Parry is right to highlight the poor brand-building performance of white goods manufacturers (MW April 3). However, in a category populated by 71 brands and marques, where a healthy sector share is often a single-digit percentage, I would argue that brand focus is a necessity. If it is not achieved, retailers will retain the […]
Britvic Soft Drinks is ending its relationship with HHCL/Red Cell and has put its £6m Robinsons account up for pitch, following a potential client conflict with Coca-Cola, which is also handled by the agency. HHCL & Partners became part of WPP Group’s Red Cell network in January (MW January 9) and New York sister agency […]
From positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.
Alongside making time to meet interesting people and learning to ask for help, the Booking.com brand boss believes embracing difficult conversations is key to a happy working life.
Oddlygood is launching the UK on the back of a seven-figure investment at a tough time for the plant-based category. But it hopes that by doing the hard work now, it can reap the rewards in the future.
We arm you with all the numbers you need to tackle the week ahead.