Viacom announces profits
Viacom, owner of MTV, Paramount Pictures and CBS, has announced net profits of 283m for the first quarter of 2003 compared to a loss of 710m for the same period last year. Turnover was up seven per cent to 3.87bn.
Viacom, owner of MTV, Paramount Pictures and CBS, has announced net profits of 283m for the first quarter of 2003 compared to a loss of 710m for the same period last year. Turnover was up seven per cent to 3.87bn.
Retailer Kwik-Fit has appointed MediaCom to handle its £4m media planning and buying account, after a head-to-head battle with OMD UK.
P&G’s spend on interactive marketing has tripled over the past year
Masterfoods is moving into the white chocolate market for the first time with the launch of white chocolate Maltesers, in an attempt to counter the imminent arrival of Nestlé Rowntree’s Kit Kat Kubes in the bite-size market. White chocolate Maltesers will be launched in September and will be in stores for the winter season. Maltesers […]
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.