Freeserve teams up with Twentieth Century Fox
Marketing WeekFreeserve has teamed up with Twentieth Century Fox Home Entertainment to offer its members exclusive promotions, news and features on shows such as The Simpsons and 24.
Freeserve has teamed up with Twentieth Century Fox Home Entertainment to offer its members exclusive promotions, news and features on shows such as The Simpsons and 24.
Yahoo! UK & Ireland marketing director Lindsay Biggart has been promoted to director of marketing for Yahoo! Europe.
Technology has made the implementation of field marketing campaigns far more dynamic, now that clients and agencies can keep an eye on the progress of the job and make adjustments based on up-to-the-minute information. By Steve Hemsley
First Choice Holidays has appointed former Disney marketer Ian Scott to the new position of head of marketing retail. Scott joins the travel company from his position as travel industry marketing manager UK & Ireland at Walt Disney Company. Scott will have responsibility for promoting First Choice’s retail chains: Bakers Dolphin, Travel Choice and Holiday […]
The Interactive Advertising Bureau and Pricewaterhouse-Coopers have reported that the online advertising market grew 18.7 per cent last year to reach &£196.7m. It now represents 1.4 per cent of total media spend.
White goods and home appliance company BSH Group has appointed Ekkehard Rabold to its top marketing position. Rabold was previously sales and marketing manager for BSH’s Neff brand and some of its specialist brands at the company’s Munich head office. He replaces Michael Marsolleck, who left BSH last year. Rabold, who has been with the […]
Institute of Practitioners in Advertising incoming president Stephen Woodford has pledged to raise professional standards within the advertising industry. He intends to introduce two qualifying exams, one at entry, the other at manager level. Woodford is chief executive of WCRS.
Scottish Courage, which brews John Smith’s, is to enter the alcoholic ready-to-drink (RTD) market with the launch of Bliss, a wine-based premium packaged drink to rival Bacardi Breezer and Smirnoff Ice. Scottish Courage claims Bliss will be the first wine-based RTD in the market, and will be aimed at 18- to 34-year-old women. The move […]
The Marketing Society has appointed former Burkitt DDB chairman Hugh Burkitt to the newly created role of chief executive. Burkitt’s position replaces the job shared by director-general Claire Watson and the interim chief executive David Campbell. As the society’s first full-time chief executive, Burkitt will report to the board, chaired by Chris Macleod. Macleod, a […]
Nestlé Rowntree is scrapping the Rowntree’s Fruitsome cereal bar, less than a year after its launch. The bar failed to make an impression with consumers.
Pictet, one of Switzerland’s largest private banks, is consulting with agencies in London, Geneva, and Paris about its pan-European advertising account.
M&C Saatchi’s ‘Dream Team’ advertising campaign, which it created for private bank Coutts & Co, is to be re-run for three months from this month. The ads will appear in select lifestyle and specialist publications.
Tequila/Hakuhodo has created a £3.15m pan-European campaign for Canon to promote its multi-functional colour products. The campaign includes press, outdoor and online advertising.
TalkSport’s punishment for the unauthorised use of a celebrity’s picture is a sign that the courts have woken up to the value of an image, says Paul Telford
Volkswagen’s board director with responsibility for sales and marketing, Robert Büchelhofer, resigned last week following a disagreement on the group’s future direction. He had occupied the post since 1995. Volkswagen has not yet announced a replacement.