Month: April 2003

Not working? Try networking

Marketing Week

Online recruitment is finding favour among both employers and jobseekers, and site providers are introducing new features to consolidate their growth It is a widely accepted fact that the dot-com bubble which saw such impressive growth in the online market in the period to 2000 has well and truly burst. Since then, numerous internet and […]

Out of the dot-coma

Marketing Week

Of the millions that launched, only a few online companies survived to tell the tale of the dot-com crash of 2000, and few looked set to become major profit-earners. But three years on, there is a core of e-businesses with accounts that are escaping the red. David Benady finds out the key to their success […]

New campaign for Clinomyn

Marketing Week

HHCL/Red Cell has created a new £1m TV campaign for EC De Witt’s Clinomyn toothpaste brand to support the launch of Clinomyn Advanced Stain Removing range.

New economy, same old rules

Marketing Week

The heady days of the dot-com boom are long gone. But names such as Yahoo! and Amazon are turning a profit and appear to be here to stay. There are even some internet brands, such as Lastminute.com, that have managed to survive and carve out a niche in markets where there are already strong offline […]

Britvic abandons HHCL/Red Cell

Marketing Week

Britvic Soft Drinks is ending its relationship with HHCL/Red Cell and has put its £6m Robinsons account up for pitch, following a potential client conflict with Coca-Cola, which is also handled by the agency. HHCL & Partners became part of WPP Group’s Red Cell network in January (MW January 9) and New York sister agency […]

New TV execution for DaimlerChrysler

Marketing Week

Springer & Jacoby has created a new TV execution for DaimlerChrysler’s corporate campaign. The ad will focus on techNological innovations in the future and will have the strapline ‘Answers for the questions to come’.

Qibla adds to its ‘anti-Western’ drinks range

Marketing Week

The Qibla Cola Company, the cola company launched this year to target the Muslim community, is launching a range of new soft drink products that will be supported by a &£1.5m advertising campaign. The company is working with London-based agency Spirit Advertising to devise a campaign using ethnic satellite, cable, radio and press channels. The […]

The Point Communications

Marketing Week

Capitalize has merged with sponsorship specialist The Point Communications, but has retained the Capitalize brand name. The agency numbers Bombay Sapphire and JD Sports among its clients.

Can Bliss put back the sparkle in S&N?

Marketing Week

Scottish Courage says there is much demand for its new wine-based drink, Bliss, as the packaged spirits sector is in decline. But the industry doubts RTD is the right way for the brewery to boost its flagging fortunes. By Sonoo Singh The UK’s largest brewer Scottish Courage is on a mission to fill up its […]

ASA raps Heinz over ‘5-A-Day’ ad campaign

Marketing Week

HJ Heinz has been slapped on the wrists by the Advertising Standards Authority (ASA) for claiming that Heinz Tomato Soup can be counted as two of the recommended daily intake of five portions of fruit and vegetables. The Food Commission complained about a Heinz press and poster campaign, created by Leo Burnett, which used the […]