The Wireless Group launches competition
Marketing WeekThe Wireless Group has launched a Pop Idol-style competition for a presenter for Newstalk 105.2 FM, the Wireless station bidding for the West Midlands FM licence.
The Wireless Group has launched a Pop Idol-style competition for a presenter for Newstalk 105.2 FM, the Wireless station bidding for the West Midlands FM licence.
IPC Media has promoted group marketing director Philippa Brown to managing director of IPC tx, the TV magazines division. She replaces Caroline Ward, who has been made managing director of IPC Connect, the women’s weeklies group.
Tesco has announced annual profits up 13 per cent to £1.3bn, and an increase in operating profits of seven per cent for the year to February 22.
Despite the problem of clutter, sponsorship is an effective way for brands to get noticed and respected – especially if they are backing a good cause
MediaVest Leeds has been appointed to handle the £1m buying account for Burton McCall, the UK distributor of Mag-Lite torches.
I read Gary Eastwood’s report about the power of targeted communication (MW February 27) with interest. While it is hardly a revelation to most regular users of direct marketing that targeting is a good thing – particularly when combined with relevant creative work – it is amazing how often it seems to be ignored. However, […]
Farm has created its third television advertising campaign for Virgin Megastore to promote the chain’s spring sale. The ads feature the strapline: ‘Hibernation’s over. Better hurry to our biggest ever spring sale.’
It’s always nice to see Marketing Week mentioned in other publications, but this might be the first time it’s been sighted in a work of fiction. Martin Lukes, the Financial Times’ beleaguered e-mail columnist, has won a Marketing Association award, a feat apparently reported in Marketing Week. Very convincing, apart from one little detail – […]
Granada Channels has struck a six-figure deal with the Budget Group to sponsor all weather reports on the ITV News Channel.
Pepsi has signed up rapper Ms Dynamite as its latest youth icon in a £1m deal. Activity will include an exclusive Pepsisponsored concert.
Vidal Sassoon is to sue Procter & Gamble for neglecting his eponymous brand since its acquisition in 1985. P&G withdrew the Vidal Sassoon haircare range in the UK in November (MW November 14, 2002).
The use of Samuel L Jackson and Martin Kemp in TV ad campaigns shows how difficult it is for banks to stand out from the crowd. By David Benady
Kimberly-Clark has won a two-week showdown with Sainsbury’s over the toiletry company’s decision to hike the price of its Andrex tissue brand. Sainsbury’s refused to accept the price hike, thought to be about seven per cent, so K-C halted supplies of the top-selling toilet tissue paper at the end of last month. Sainsbury’s has now […]
This week, movie-goers can watch the reincarnation of Barclaycard’s Richard Latham as Johnny English. Could the spoof spy character, who scores high in a Marketing Week popularity survey, along with the PG Tips chimps and Monkey, be the first
Mothercare’s marketing director Andy King has been made redundant following a review of the business by new chief executive Ben Gordon. King, a former marketing and business development director at WH Smith, joined the troubled retailer in September 2001, and was given responsibility for international and direct operations in addition to marketing (MW 19 July, […]