Sneaking in
Marketing WeekAmbush marketing achieved notoriety during the recent Cricket World Cup in South Africa. There are moves to suppress this type of activity, but aren’t such tactics just part and parcel of the free market? By Gemma Charles
Ambush marketing achieved notoriety during the recent Cricket World Cup in South Africa. There are moves to suppress this type of activity, but aren’t such tactics just part and parcel of the free market? By Gemma Charles
CBI figures show that UK retail sales plummeted for March, making it one of the poorest-performing months for more than a decade.
Burkitt DDB has resigned the £260,000 advertising account for Brent Cross shopping centre, after agency and client could not agree on a future strategy.
PHD has been appointed to handle the £3.5m media buying account for AG Barr Soft Drinks following a three-way pitch against BLM Media and Feather Brooksbank. The review was handled by Billetts and incumbent Mediaedge:CIA declined to repitch. The agency will start work on the business, which will include the Irn-Bru and Tizer brands, immediately. […]
William Morrison, the supermarket chain embroiled in a battle to buy Safeway, has returned its £8m advertising account to BDH/TBWA, after a six-year break.BDH/TBWA, which pitched against Cheetham Bell JWT, worked on the account for nine years before splitting with the retailer in 1997. BDH/TBWA group managing director Neil Griffiths says: “Both companies have grown […]
House of Fraser is launching an own-brand luxury food range called World of Food.
MindShare’s grip on the Adams UK media buying account is under threat after Cadbury Schweppes bought the confectionery business from Pfizer.
Beleaguered ad agency Bates UK has lost the £21m Royal Mail advertising account. The decision ends an eight-year relationship as Bates endures one of the most dismal periods in its history.
William Morrison, the supermarket chain embroiled in a battle to buy Safeway, has returned its £8m advertising account to BDH/TBWA, after a six-year break.BDH/TBWA, which pitched against Cheetham Bell JWT, worked on the account for nine years before splitting with the retailer in 1997. BDH/TBWA group managing director Neil Griffiths says: “Both companies have grown […]
Although organising a product launch or a sales conference in house can, at first sight, seem less bothersome than appointing contractors, it’s well worth considering the outsourcing option – at least for some aspects of the event. By Ian Whit
Kitchenware and mail-order stores group Lakeland is looking for a director of marketing. Marketing chief Julian Rayner is to move into a new role, looking at business opportunities for the group. Rayner is one of three brothers who own and run the company, the other two being managing director Sam and buying director Martin. Julian […]
Lida, the direct marketing arm of M&C Saatchi, has been appointed to handle advertising, direct marketing and digital work for the graduate recruitment arm of KPMG.
Accantia is to repackaging its core Simple line of skincare and beauty products, supported by a £2m integrated advertising campaign.
Vivid Imaginations is looking for a marketing director to build on its position as the UK’s third-largest toy company. Vivid Imaginations has been without a marketing director since Andy Cooper left in August last year (MW August 15, 2002). His job was split between Chris Jones and Barlie Kidwell. Vivid Imaginations has doubled its UK […]
The Sun is expected to increase its cover price from 25p in most regions, after the Daily Mirror called an end to the price war by returning to a cover price of 32p.