£5m radio and outdoor campaign for Ginsters
Marketing WeekBartle Bogle Hegarty has created a £5m radio and outdoor campaign for Ginsters with the strapline ‘Real honest food’. Starcom Motive is handling media planning and buying.
Bartle Bogle Hegarty has created a £5m radio and outdoor campaign for Ginsters with the strapline ‘Real honest food’. Starcom Motive is handling media planning and buying.
Viacom, owner of MTV, Paramount Pictures and CBS, has announced net profits of 283m for the first quarter of 2003 compared to a loss of 710m for the same period last year. Turnover was up seven per cent to 3.87bn.
Ipm Airspace has booked an airport campaign for Microsoft Agility, aimed at business decision-makers. The campaign will appear in airports in seven European countries, including the UK.
Retailer Kwik-Fit has appointed MediaCom to handle its £4m media planning and buying account, after a head-to-head battle with OMD UK.
Loyalty schemes have suffered a dip in popularity in the past few years, though some, such as Tesco, seem to buck this trend. Can these schemes re-invent themselves to cater for changing demands, or is the UK card-weary? By Phil Dourado When Michael Moore, the activist film director, turned his attention towards loyalty schemes recently, […]
Leagas Delaney has scooped the global creative account for Dr Martens’ footwear brand. The agency’s London office will handle the brand in Europe. The incumbent was Mustoe Merriman Herring Levy.
The Sci-Fi Channel has appointed Farm Communications to handle a 2m advertising and marketing campaign to promote its Ultimate Gamer gaming championship. The campaign will include cinema and press ads, and online and in-store activities. A 60-second cinema ad will be shown in 35 UCI Cinemas in mid-May, while press ads will appear in Empire […]
Jordans Cereals has been awarded Good Housekeeping Institute approval. It will be allowed to use the GHI logo on its packaging for a year. It is the first cereal brand to be approved.
Reuters has revealed that underlying group turnover, including that from online share dealing service Instinet, is down 13 per cent to 798m for the first quarter of 2003, compared to 912m in 2002.
Allied Domecq is rumoured to be considering a £750m to £1.2bn bid for Australian wine company Southcorp, owner of the Penfolds and Lindemans brands.
The Radio Times has named David Still as brand communications manager. He joins from Carlsberg-Tetley, where he was senior brand manager.
Virgin Radio has teamed up with Castlemaine XXXX for a week-long promotion on the Pete & Geoff breakfast show.
Matsushita Electric intends to make Panasonic its main global brand. It launches a brand campaign on May 1.
As newspaper book sections reveal this spring’s must-reads, the book publishing industry’s propaganda machine is becoming sickeningly cosy, says George Pitcher The “Spring Books” sections of the weekend newspapers make me laugh. For a start, the only people with the time to read these kinds of lists are the people in the books sections of […]
As the advertising industry continues to struggle, online marketing’s growth continues and will not repeat mistakes of the past, says Danny Meadows-Klue The online industry enjoyed a full and rapid recovery in 2002. The latest wave of tracking data from PricewaterhouseCoopers has provided a wake-up call for marketers who thought their online presence finished at […]