£8m Bulmers review waved on by S&N

Cider-maker Bulmers says it will continue with its £8m advertising agency review called earlier this month (MW March 27), despite being acquired by brewer Scottish & Newcastle (S&N) for £278m.

The brand portfolio of the struggling cider-maker includes Strongbow, Woodpecker and Scrumpy Jack. TBWA/London, which is a roster agency of S&N-owned Scottish Courage, handles advertising for Strongbow and Scrumpy Jack. Abbott Mead Vickers.BBDO is the agency of record for Woodpecker and Spanish lager San Miguel. The review is being handled by Agency Assessments.

A spokesman for Bulmers says the company will announce a shortlist next week. Group marketing director Jon Eggleton, whose future with the company is also in doubt following the acquisition, is overseeing the review.

Miles Templeman, the former head of Whitbread’s brewing arm who joined HP Bulmer as chief executive in January, is expected to earn £550,000 from the sale.

S&N is understood to have outbid Interbrew and several other financial buyers. It is selling off its 1,500 managed pub estates to become a dedicated brewer. The acquisition of Bulmers represents Scottish Courage’s first entry into the cider market. Its brand portfolio includes John Smith’s, Kronenbourg and Foster’s in the UK.

The John Smith’s advertising business is handled by TBWA/London. M&C Saatchi is responsible for the Kronenbourg and Foster’s accounts.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here