Ex-Gillette chief returns to fill Mattel UK vacancy

Toymaker Mattel UK has chosen Jackie Jordan as marketing director, a post vacant since David Allmark’s departure in August 2001 (MW August 23, 2001).

Jordan will take up her post as head of a reshuffled marketing team at the end of the week. She was previously business unit director for grooming and personal care at Gillette, but left this month after a reshuffle at the company in February eroded her responsibilities (MW April 10).

Jordan says her first duty will be to “restore strong organisational support” to a marketing team which has lacked a leader for nearly two years. Mattel originally decided to split the marketing director’s responsibilities between Sara Bowers and Simon Waldron, business unit managers for the company’s girls and boys/pre-school divisions respectively.

Bowers will be promoted to Jordan’s deputy, with her role expanded to encompass management of the consumer services department as well as trade marketing and market research. Waldron will be moved to a senior global marketing role at Mattel’s US headquarters.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here