Flextech Television signs up Hello!
Flextech Television has signed up Hello! magazine to sponsor Loose Lips, the new daily talk show on Living TV, presented by Melinda Messenger.
Flextech Television has signed up Hello! magazine to sponsor Loose Lips, the new daily talk show on Living TV, presented by Melinda Messenger.
Your media analysis on digital radio (MW last week) was spot on in its assessment of the potential of DAB for advertisers, and the need for Rajar measurement of digital radio stations to demonstrate broadcaster confidence in the medium. I do, however, take issue with Mark Helm of MediaVest in his evaluation of the new […]
Your recent feature on sponsorship, especially the paranoia surrounding ambush marketing, should surely challenge event sponsors to reappraise their approach. As recent surveys have illustrated, the public has scant recognition of most sponsors’ involvement in major international sports events. But still, event after event, sponsors tread the same well-worn paths in the vain hope that […]
Capital Radio Group commercial marketing director Linda Grant has been promoted to commercial managing director of its London stations. The new role will absorb her marketing responsibilities. Grant, who joined Capital Radio from newspaper Metro in January 2002, will oversee the national sales business across the Capital FM Network, Capital Gold Network, Xfm and Century […]
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.