Flextech Television signs up Hello!
Flextech Television has signed up Hello! magazine to sponsor Loose Lips, the new daily talk show on Living TV, presented by Melinda Messenger.
Flextech Television has signed up Hello! magazine to sponsor Loose Lips, the new daily talk show on Living TV, presented by Melinda Messenger.
Your media analysis on digital radio (MW last week) was spot on in its assessment of the potential of DAB for advertisers, and the need for Rajar measurement of digital radio stations to demonstrate broadcaster confidence in the medium. I do, however, take issue with Mark Helm of MediaVest in his evaluation of the new […]
Your recent feature on sponsorship, especially the paranoia surrounding ambush marketing, should surely challenge event sponsors to reappraise their approach. As recent surveys have illustrated, the public has scant recognition of most sponsors’ involvement in major international sports events. But still, event after event, sponsors tread the same well-worn paths in the vain hope that […]
Capital Radio Group commercial marketing director Linda Grant has been promoted to commercial managing director of its London stations. The new role will absorb her marketing responsibilities. Grant, who joined Capital Radio from newspaper Metro in January 2002, will oversee the national sales business across the Capital FM Network, Capital Gold Network, Xfm and Century […]
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.