Have you got the bottle to spout it out?

The Diary is approaching this story with considerable caution as beverages have been a source of much trouble lately, particularly teabags. The Diary has managed to upset more than one high street financial institution recently, and according to the latest correspondent, 1,000 teabags are in no way intended as a substitute for customer service. He sent in some electronic milk, so he should know.

But regardless of the risk, the Diary brings you news of “The Young Voice of Beer”, a competition from Coors Brewers and supported by the National Union of Students. Eighteento 28-year-olds are invited to render their interpretations of “the pleasure and beauty of beer” in whatever medium they choose, with cash prizes on offer.

While the idea is to be applauded, the Diary wonders if Coors is aware of the many artistic impressions of the pleasure and beauty of beer which already adorn the pavements and shop doorways of the UK’s university cities every Saturday night.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here