Vodafone launches new payment scheme

Vodafone is launching a payment scheme called “Perfect Fit”, an all-inclusive package to offer bundles of minutes for talk-time, SMS and picture messaging. The launch is similar to Orange’s “Your Plan”, which was launched seven months ago to provide a flexible payment package.

Perfect Fit will be launched on May 1, supported by a multi-million pound advertising campaign created by Wieden & Kennedy, which will run across all media including television and outdoor.

A spokesman for Vodafone says it will be the company’s biggest initiative this year.

An insider from a rival company says it is unlikely that other mobile phone companies will follow in the steps of Orange and Vodafone as “customers have neither the interest nor the time to think about individual or specialist payment contracts.”

The launch of Your Plan by Orange was seen as the mobile operator’s strategy to make consumer choice and transparency a part of its marketing communications.

A spokesman for Orange says: “When Your Plan was introduced we said that we expected other operators to adopt the principles of the payment package as a model for future billing.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here