Bulmers shortlist creatives
Leo Burnett, M&C Saatchi, Delaney Lund Knox Warren and incumbent TBWA/London have been shortlisted by Bulmers to handle its &£8m creative account. Bulmers was acquired by Scottish & Newcastle last month.
Leo Burnett, M&C Saatchi, Delaney Lund Knox Warren and incumbent TBWA/London have been shortlisted by Bulmers to handle its &£8m creative account. Bulmers was acquired by Scottish & Newcastle last month.
Channel 4 is relaunching its FilmFour.com site as channel4.com/film.
Under the control of venture capitalists, Halfords is restructuring and putting the squeeze on suppliers. Despite the threat of new competitors in its core markets, the chain will no doubt be snapped up. By Branwell Johnson The senior management team at car and bicycle accessory retailer Halfords is intent on boosting takings so that the […]
HJ Heinz is targeting the teenage market with a range of frozen pizza snacks called Heinz Bite Me. The launch comes just weeks after it scrapped its San Marco and Pizza Pleasure brands and pulled out of the frozen pizza business (MW March 27). Heinz axed the two pizza brands – and its Main Street […]
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
Marketing Week’s The Language of Effectiveness Report, supported by Kantar, is back for the third year and we would like your help to help you understand how marketing effectiveness is defined, measured and communicated.