Chester to take new titles at Faulds
Faulds Advertising managing director Dennis Chester is to take the titles of chairman and chief executive at the agency. Planning director David McGlone will become managing director…
Faulds Advertising managing director Dennis Chester is to take the titles of chairman and chief executive at the agency. Planning director David McGlone will become managing director…
DP&A, a direct marketing agency, has devised the national direct response TV campaign to promote personal loans from Goldfish.
While the May Day protests achieve little, it would be remiss of economists to ignore what lurks beneath the dreadlocks and violence, says George Pitcher I was mildly irritated last Thursday night to be stuck in a cab in Trafalgar Square as riot police charged up the Strand to quell a hot-spot of May Day […]
The International Rugby Players’ Association is considering a boycott of this autumn’s Rugby World Cup. It says players are not being rewarded for the use of their image rights. All rugby unions have decided to participate in the competition, despite initial concerns over the ban on sponsor logos.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.