CHI set to clinch £30m British Gas creative brief

Centrica-owned British Gas is strongly tipped to hand its £30m advertising account to Clemmow Hornby Inge (CHI), prising BMP DDB away from its 12-year tenure of the business.

Centrica-owned British Gas is strongly tipped to hand its &£30m advertising account to Clemmow Hornby Inge (CHI), prising BMP DDB away from its 12-year tenure of the business.

The energy company shortlisted BMP DDB, WCRS, CHI and M&C Saatchi to pitch for its advertising business. It is believed that the final round was between CHI and M&C Saatchi.

The review was led by the Haystack Group and overseen by Centrica group marketing director Simon Waugh and British Gas director of marketing and strategy Nick Smith.

CHI’s brief will be to come up with a campaign that helps to deliver better customer retention across British Gas’ products, which includes British Gas Telecoms.

Last month, BT added CHI and Fallon to its roster of creative agencies, despite the former’s existing relationship with mobile phone retailer Carphone Warehouse – which has recently entered the fixed-line telephony sector (MW April 3). BT’s creative roster also includes Abbott Mead Vickers.BBDO and St Luke’s.

Last year, British Gas consolidated its media planning and buying into Carat. The agency triumphed after a four-way battle that pitched incumbents Carat and OMD UK against MindShare and Zenith Media (MW May 30, 2002). Centrica owns the British Gas, AA, Goldfish and One.Tel brands.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here