CTTG appoints Carty as head of marketing

The newly created Co-Op Travel Trading Group (MW February 27) has appointed Jane Carty to head marketing for the organisation.

CTTG is a centralised buying and marketing organisation for the five Co-Operative travel businesses. Carty is currently head of marketing at Travelcare, the largest of the Co-Op travel businesses.

One of Carty’s first tasks will be to decide which advertising agency to appoint for CTTG. Travelcare’s &£3m advertising budget is handled by AMV Advance.

Carty began working with Travelcare as a sales consultant in 1984 and has held several senior management posts. As head of marketing she played a key role in devising and implementing Travelcare’s independent “consumer champion” market positioning. She will report to CTTG chief operating officer Mike Greenacre.

The five bodies forming the CCTG are the Co-Operative Group, United Co-Operatives, Midlands Co-Op, West Midlands Co-Op and Leeds Co-Op. The combined Co-Op travel businesses are worth &£1.1bn. Together the businesses have 600 stores and claim to be the country’s largest independent holiday and travel chain.

Travelcare has just bought travel website operator Sunshare Vacations for an undisclosed sum as part of plans to boost its direct holidays business to 25 per cent of its overall sales. Sunshare owns the website cheapestflights.co.uk and reported a turnover of &£43.5m last year.

CTTH is modelled on the Co-Operative Retail Trading Group, which buys food and carries out the marketing for the whole Co-Operative movement.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here