Flextech appoints Lisa Opie
Flextech, the content division of Telewest, has appointed Lisa Opie as managing director.
Flextech, the content division of Telewest, has appointed Lisa Opie as managing director.
Spirit has developed the first advertising for Dress2kill, a clothes company that offers bespoke tailoring in the office. Ads will appear in the Evening Standard at the end of May.
Scottish Power is launching an ethical electricity product, called H20, which will generate funds to support the cause of energy produced from water. The new product is likely to cost slightly more than the current Scottish Power tariff. The gas and electricity company already supports energy produced from renewable sources such as wind and water […]
Bodycare International is planning a £6m relaunch of its network of tanning salons and products, following a British Medical Association (BMA) report that links tanning booths with cancer. The report calls for tighter restrictions on the use of sunbeds, which the BMA claims can cause certain types of skin cancer, premature ageing and damage to […]
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
Marketing Week’s The Language of Effectiveness Report, supported by Kantar, is back for the third year and we would like your help to help you understand how marketing effectiveness is defined, measured and communicated.