Grey Worldwide creates Clover campaign
Grey Worldwide has created a TV campaign for dairy spread Clover. The campaign, which breaks this week, is part of a &£5m marketing push behind the brand.
Grey Worldwide has created a TV campaign for dairy spread Clover. The campaign, which breaks this week, is part of a &£5m marketing push behind the brand.
“Plastic Population” (MW April 24) raised many valid issues relating to loyalty schemes. However, when it comes to maximising the lifetime value of a customer, loyalty schemes and discount offers never work in isolation. Loyalty is a behaviour built over time and is largely dependent on customer service. If the shopping experience is dreadful, the […]
Doner Cardwell Hawkins has created a new press campaign for Casio G-Shock and Baby-G brands. The campaign, which breaks later this month, will talk about G-Shock being the ‘toughest watch of all time’.
House of Fraser is launching a new-look loyalty scheme called Recognition from May 6, giving consumers the option to choose between a combined reward and store card, or a reward card. Both enable shoppers to collect points that can be exchanged for Air Miles.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.