Halewood in trouble over Tots drink

By Marketing Week 8 May 2003 12:00 am

Halewood International, the manufacturer of premium-packaged spirit (PPS) Red Square, is courting controversy with the launch of a new PPS, to be called Tots.

A supermarket insider has slammed the intended launch: “It is unfortunate that a drinks company is planning to launch an alcoholic product called Tots, which will so clearly attract younger drinkers. I hope that the product eventually fails to see the light of the day.”

While the Liverpool-based company has registered the trade name for the Tots brand, it maintains that Tots is only a working name. A spokeswoman says: “Halewood is in internal discussions to launch a mini-sized PPS in the market and Tots is still very much a working name.”

Tots’ launch will not be the first time the company has caused controversy. Last year, it launched a cider-based drink called Hardcore for which it got into trouble with drinks industry self regulatory body the Portman Group (MW November 21, 2002).

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