Immediate Sales Company, a subsidiary of M&C Saatchi, has created a press and poster campaign for Tiger Beer. The campaign for the brand, which is owned by Singapore-based Asia Pacific Breweries, will break on May 12. ‘Tiger Girl’ campaign will continue to use Tiger’s ‘Discover the Tiger’ strapline and will feature Beijing-based model Jing Chen. The spring-summer campaign will also include advertising on the London and Glasgow underground systems. Outdoor ads will run in Belfast, Brighton, Bristol, Edinburgh, London, Leeds, Manchester and Sheffield. Media planning and buying is through Walker Media. In the UK, Tiger Beer is distributed by independent drinks company Ubevco.